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REED KRAKOFF

ON: TECHNOLOGY

Reed Krakoff is an American designer with a career spanning over 25 years including appointments at Ralph Lauren, Tommy Hilfiger, and Coach. Krakoff currently serves as the Chief Artistic Officer of Tiffany & Co.

photographs
Albert Watson

creative direction
Melissa Jones

 

 

What do you think about technology today?

Technology’s ability to deliver seemingly infinite information and virtual human connection is incredible and has the potential to enrich our lives, yet it comes at a cost. Technology today is too visible – it interrupts the human experience by putting the screen between us, the people we care about, and the world around us.

 

If you could invent any piece of technology, what would it be?

I would invent a technology that could stop time. Technology today only speeds the pace of life – the emails, texts and notifications, the sharing and information overload – when all of this has wound us to our fullest capacity, the need to un-wind and find respite is ever more acute.

 

If you could change one thing about how we live with technology, what would it be?

I would remove the barrier that has become our screens and make technology an invisible and seamless part of the human experience – of how we work, connect and interact with one another. I look forward to the day that technology no longer looks, feels or acts like technology, but rather becomes an integrated part of our lives. Just as fashion is no longer considered a tool of human advancement to keep us warm and dry, but has become an expression of who we are and enriches our lives.

 

In this time of rapid change, is there something old school you would like to see more of?

As technological advancement continually renders our gadgets obsolete, I would love to see more value placed on objects of lasting beauty. Possessions of meaning that represent important life experiences, made with the finest materials, design, and hand craftsmanship.

 

Styling, Caitlin Burke   Hair, Bok-Hee    Makeup, Junko    Manicure, Tee Hundle

 

 

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